When working alongside tradesman in the industry, I constantly noticed a recurring issue when it came to their branding and social media presence. Either they had no activity, or if they did it was very little and not very effective.
Now a lot of tradespeople have incoming work through word of mouth, no doubts about that. I find social media growing to become a platform for exactly that but on a broader scale of reaching more friends and family to the customers you service.
Comparing us to your typical marketing companies. None of us are students who have worked in marketing from day dot. We have all worked indirectly in some form of industry business and have real-life experience in the environment you as tradespeople work in.
Being freelancers, simply means a lot of us still have day jobs (some still within the industry) and take on projects such as social media, web design or branding services in our spare time. Giving you both experience AND a cost-effective service.